Taurus continues to expand in Europe with new offices in the U.K. and France, marking an important milestone in the company’s ambition to serve its digital asset technology clients globally.
London, U.K; Paris, France—12.10.2023—Taurus SA, a leading Swiss institutional-grade digital asset platform to issue and manage cryptocurrencies and tokenized assets, today announces a massive expansion of its presence in Europe with the opening of two new offices in the U.K. and France, led by finance industry veterans Jürgen Hofbauer and Arnaud Fleischer, respectively.
Historically, Europe has always been a primary strategic market for Taurus, with multiple systemic banks and large corporations as its clients. In order to be closer to its partners and capture the growing demand from institutional entities, Taurus is now strengthening its technology leadership in Europe with new offices.
To support Taurus’ U.K. and Northern Europe businesses, the company’s office in London will be led by Jürgen Hofbauer, who brings more than 15 years of experience in shaping and managing sales teams within both the traditional finance and fintech sectors. Prior to joining Taurus as Global Head of Strategic Partnerships, Jürgen held leadership roles at several fintech players and spent over ten years at Bank of America, where he served as the Sales Head for the EMEA region.
“Leading Taurus’ U.K. office and strategic partnerships globally is an exciting opportunity. The global financial landscape here is undergoing a remarkable transformation, with digital assets gaining prominence,” said Hofbauer. “We eagerly anticipate collaborating with regional stakeholders, global partners, and clients to drive innovation together.”
Notably, Taurus’ U.K. expansion comes as London is ramping up to become a major hub for decentralized technologies and a potential crypto capital. As Prime Minister Rishi Sunak has previously stated, the U.K. “must embrace new innovations like Web3, powered by blockchain technology, which will enable start-ups to flourish here and grow the economy.”
At the same time, Taurus has appointed Arnaud Fleischer as VP of Technology Sales Europe and Country Manager in France to lead the company’s European growth out of Paris. With over 15 years of B2B technology sales experience, he boasts a proven track record in leading and scaling sales teams as well as implementing go-to-market strategies. Prior to his role at Taurus, he held sales leadership positions at Salsify, Alkemics, and SAP.
“Europe is embracing digital assets, and our role is to provide the best platform in the market for our clients to do so. I’m looking forward to leading Taurus' expansion in Europe and consolidating Taurus’ exceptional track record in the region,” Fleischer said.
The opening of Taurus’ new office in France is especially well-timed as all members of the EU will soon have to comply with the Markets in Crypto-Assets Regulation (MiCA)—a new comprehensive crypto regulation framework that entered into force this June and will become applicable in 2024.
In particular, increasingly more European banks are entering and positioning themselves in the digital asset space thanks to the increased regulatory clarity that MiCA will provide. This makes it even more critical for Taurus to keep close to its clients, as local teams can bring additional reassurance regarding business and technical support when operating the platform.
Going forward, Taurus will continue accelerating its technology sales expansion with new office opening announcements, pending regulatory approval, to bring the company closer to its clients. Taurus will also open a new office in Zurich, strengthening its Swiss presence.
Today, Taurus has already consolidated its European leadership position as the preferred digital asset infrastructure provider for banks and corporates, building on its Swiss market leadership with more than 60% market share. Among others, Taurus recently announced their global partnership with Deutsche Bank, as well as CACEIS, one of the largest global custodians. Taurus also closed its Series B—raising $65 million—last February with strategic investors, including Arab Bank Switzerland, Credit Suisse, and Pictet.
About Taurus SA
Taurus SA is a Swiss FinTech, founded in April 2018, that provides enterprise-grade digital asset infrastructure to issue, custody, and trade any digital assets, including cryptocurrencies, tokenized assets, NFTs, and digital currencies. Taurus is a global leader in the banking segment, entrusted by the full spectrum of financial institutions: systemic banks, universal banks, online banks, crypto-banks, private banks, and broker-dealers. Taurus also operates a marketplace for private assets and tokenized securities. Taurus SA is a securities firm supervised and regulated by FINMA. TDX is an organized trading facility operated by Taurus.
About Taurus’ platform and products
Depending on their business model, strategy, and risk tolerance, Taurus' clients can seamlessly manage NFTs, cryptocurrencies, including staking, digitize and tokenize any type of asset on any standard end-to-end, and process digital currencies of their choice. Taurus’ product portfolio is composed of Taurus-PROTECT™, the leading secure storage solution in Europe which is currently used by more than 25 financial institutions and corporations. Taurus-CAPITAL™ allows clients to issue and manage NFTs and tokenized assets on public and private blockchains, as well as interact with any smart contract. The regulated marketplace for digital assets, TDX™, is connected to Taurus-PROTECT™ and Taurus-CAPITAL™. All products leverage Taurus’ blockchain node infrastructure, Taurus-EXPLORER™, which provides a unified API and reliable broadcasting algorithms to interface securely with over 15 blockchain networks. For more information, please visit: https://www.taurushq.com
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